The CEO and business head of CavinKare discusses the new distribution game in the face of the Coronavirus pandemic.
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For the CEO of an FMCG company, these are challenging times. Due to the Coronavirus pandemic, there are restrictions on the production and movement of goods from state to state. Then there is the omnipresent issue of availability at the retail level. To understand these challenges better, afaqs! spoke to Venkatesh Vijayaraghavan, CEO and business head of CavinKare.
Venkatesh Vijayaraghavan
Vijayaraghavan has nearly two decades of work experience. He was appointed CavinKare’s CEO and business head in 2018. Prior to that, he had a stint with Airtel as CEO, which lasted nearly 15 years. He has also worked with Reliance Industries in the past. He opens up about the challenges that the pandemic has brought, in the latest edition of ‘Distribution Diaries’.
Here are the edited excerpts from the conversation:
"As the government relaxed lockdown norms, we have been able to supply shampoos, hair colours and other products. We’re still facing challenges when it comes to last mile transportation but we are in the process of figuring that out as well now."
Venkatesh Vijayaraghavan, CEO - CavinKare
"Modern trade channels are still a problem because they’re not open yet, so a lot of consumption is moving towards e-commerce and general trade. Next door kirana stores have never been more important in the supply chain since the last 2-3 years."
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