Dunzo Daily references Baahubali, Bhaag Milka Bhaag, Andaz Apna Apna and other movies on delivery bags

The copywriting on the bags delivering groceries made 'punny' Bollywood references.

Dunzo Daily has caught consumers' imagination lately with the copy and graphics on their grocery delivery bags. The paper bags in green and white make references to movies such as Baahubali, Zindagi Na Milegi Dobara, Andaz Apna Apna and Phir Hera Pheri. The copywriting makes puns on the movie's name or on dialogues which are famous from the movies.

Users took to social media to post pictures of the bags the groceries were delivered in.

Our Wordsmith copywriter be like, ab to order Lawlona 🤭 https://t.co/7f3jaYgxQf

— Dunzo (@DunzoIt) July 19, 2022

@DunzoIt celebrating 11 years of ZNMD in a unique way ❤️ pic.twitter.com/dqoe3Kr7NS

— Aaditya Kamat😷 (@AadityaKamat) July 15, 2022

@DunzoIt 's paper bags hit the same spot as Cheetos Pokémon tazos did for me as a kid.
Gotta have'em all. 🤌✨❤️ pic.twitter.com/9BqzOYrhvq

— Atul Khola (@pixelandpump) July 19, 2022

Got a chuckle out of me @DunzoIt pic.twitter.com/CY8Dc4sqUT

— Anand (@prox_anand) July 15, 2022

I just found this outside my hostel, as of fun is this a marketing trick @DunzoIt😂 ??#dunzo #Dunzoindia #MarketingStrategy #fun #nightography pic.twitter.com/0y9cMLVCsA

— Vinay (@Vinay_r03) July 15, 2022

Dunzo Daily is the quick grocery delivery arm of the delivery company Dunzo. It claims to deliver groceries to users within 19 minutes. It's not the first quick grocery delivery company to use the grocery delivery bag as a space to make pop culture references to talk to customers.

Also Read: Swiggy Instamart delivery covers reference old ads, crossword puzzles

In December last year, Swiggy Instamart users noticed that the covers that the groceries delivered in, made pop culture references to old iconic ads and even had crosswords and tic-tac-toe games, inviting users to play these games with the time saved by getting groceries home delivered.