Papa

Brand : Delhi Police | Product Group : Public Service | Social Service | Name of Agency : Crayons Advertising | City of Agency : Delhi | Country Of Agency : India | Client : Delhi Police | Work type : Client work | Date of publication / release : Dec 31, 2008 | Body copy :

"It's my birthday today. But, there are no celebrations, no gift and no happiness. My papa died last year on this day. People tell me that my papa was too drunk to control the car and hit it against a tree. I have lost my papa forever.

Why did you do it papa? I miss you."

Act responsibly.

Don't drink and drive.

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