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Brand : Platinum | Product Group : Apparel | Fashion | Lifestyle | Furnishing | Name of Agency : Contract | City of Agency : NA | Country Of Agency : India | Client : Platinum | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: -

Subhead: How much would you pay to adopt a child? How much would you pay to be a child again? How much would you pay for your parent's home? To be held during a thunderstorm? How much would you pay for a clear conscience? How much would you sell that conscience for? What about that '70s studio picture of dad, mum and you? Your morning cup of coffee? Life's most precious moments don't come with bar-codes. Or fluctuate on a daily basis. It might be a red balloon for your son priced at Rs. 5. It might be a wedding cake for your sister priced at Rs. 4000. It might be a bejewelled platinum ring priced at Rs. 25,000. But considering it's on your left ring-finger, how much would you sell if for?

Bodycopy: How much would you pay to adopt a child? How much would you pay to be a child again? How much would you pay for your parent's home? To be held during a thunderstorm? How much would you pay for a clear conscience? How much would you sell that conscience for? What about that '70s studio picture of dad, mum and you? Your morning cup of coffee? Life's most precious moments don't come with bar-codes. Or fluctuate on a daily basis. It might be a red balloon for your son priced at Rs. 5. It might be a wedding cake for your sister priced at Rs. 4000. It might be a bejewelled platinum ring priced at Rs. 25,000. But considering it's on your left ring-finger, how much would you sell if for?

Baseline: be touched

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