Brand : The Guardian | Product Group : Media and Entertainment | Name of Agency : BBH | City of Agency : New York | Country Of Agency : USA | Client : The Guardian | Work type : Client work | Date of publication / release : Mar 18, 2013 | Body copy :
The outdoor ad campaign uses the illustrations of Noma Bar to depict both sides of a core political debate in the US: individual freedom versus government regulation. These illustrations will appear at key locations in New York, Chicago, Los Angeles and San Francisco as outdoor ads and mobile billboards. Each illustration represents one side of an issue; when flipped it cleverly illustrates the opposite view. People are encouraged to take a photo of the side they support and upload the photo to Instagram and/or Twitter using the hashtag #VoiceYourView. A microsite (www.guardiannews.com/VoiceYourView) will capture submissions and track votes on all the issues. The site will also include Guardian articles to introduce readers to open journalism and the Guardian as a whole.
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