One thing we never do is take a story at face value.

Brand : BBC World | Product Group : Media and Entertainment | Name of Agency : Network Advertising | City of Agency : NA | Country Of Agency : India | Client : BBC World | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: One thing we never do is take a story at face value.

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Baseline: Demand a broader view.

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