NeoNiche onboards Kaizzen as its communications partner

The partnership will concentrate on devising and implementing an advanced PR strategy to elevate media relations and reinforce corporate and industry reputation.

NeoNiche, a digital-first full-service marketing company, has announced the appointment of Kaizzen as its new public relations partner.

Kaizzen will be responsible for developing and executing a comprehensive communications strategy to enhance NeoNiche's brand awareness, media relations, and corporate reputation.

Through strategic initiatives and targeted campaigns, Kaizzen will leverage its PR expertise to reinforce NeoNiche’s presence in key markets and support the company’s ambitious growth plans.

NeoNiche is committed to delivering exceptional experiences and setting new industry benchmarks. NeoNiche's mission is to build an organization that values individuals, nurtures relationships, and drives innovation. By 2025, NeoNiche aspires to be one of India's leading full-service marketing companies, excelling in people practices, customer satisfaction, and revenue generation. 

This vision underscores their commitment to nurturing a supportive environment for team members, consistently delivering outstanding service to clients, and achieving sustainable growth through innovative strategies.

Speaking on the occasion Prateek N Kumar, founder and CEO of NeoNiche said, “In the post-pandemic world, the event industry has felt a tectonic shift, demonstrating remarkable agility, rapidly evolving across formats with innovation and technology at its core. This dynamic landscape compels us to continually develop groundbreaking solutions and reinvent ourselves to showcase India's expertise on a global stage. NeoNiche is at the forefront of this transformation, and we believe our partnership with Kaizzen will only fuel our growth further. With their deep understanding of the industry, we are poised to set a new benchmark for global scale, inspiring and transforming businesses worldwide.”

Commenting the new mandate, Nikhil Pavithran, group president Kaizzen said, “Brands have changed the communication syntax to interact with stakeholders and experiential outings have become a major part of this new methodology. That being said, the event, exhibition, and marketing industry has also witnessed remarkable growth, and with this partnership with NeoNiche, we want to bring about a comprehensive understanding to all stakeholders, about the possibilities of tomorrow. With their suite of products and services, in-house expertise and drive to innovate, NeoNiche has the potential to be the pioneer of the desired change in the sector, charting the way forward. With the equal onus on bringing about change to the media and marketing industries, we look forward to amplifying NeoNiche’s visibility and propagating meaningful conversations across the spectrum.”