Disney Channel, India’s #1 entertainment destination for kids and their families breaks all records yet again! The premiere of Doraemon - Nobita's Dinosaur on Disney Channel has delivered the best viewership performance since 2005 for a kid’s show at 5.24 TVR among all kids (CS 4-14 ABC) in HSM, beating its own record rating of 4.3 TVR for Doraemon in Nobita’s Great Adventure in the South Seas telecast on Disney Channel on June 5th 2011.
The channel received an overwhelming response from its viewers not just in the kid’s genre, but across all channels (Total TV) with 33% share of viewing in Hindi Speaking Markets (HSM) and 28% share of viewing in all India during the primary telecast of the movie, ahead of several leading GEC shows. The premiere ranked #1 across the time slot in the kids genre with 66% share of viewing in HSM and 63% in All India among all kids (CS 4-14 ABC). The viewership of the movie in certain markets was particularly noteworthy with Punjab 1 Mn+ showcasing double digit TVR with 10.55 TVR. This was followed by Delhi at 8.71 TVR, UP at 8.11 TVR, AP 1 Mn+ at 7.83 TVR and Gujarat 1 Mn+ at 7.14 TVR.
“It is wonderful to see more and more kids and families enjoy Disney Channel’s rich menu of content. Coupled with Disney’s storytelling values of friendship, fun and humor, Doraemon has an engaging storyline and a familiar setting that every Indian kid can relate to. This success is testament to the unique way in which Disney engages with its kids and family audience at multiple levels,” says Natasha Malhotra, VP and GM, Walt Disney Television International India.
Across the week, over 17.9 million individuals (CS 4+) and 6.5 million kids (CS 4-14 ABC) tuned into movie from All India. In addition to its popularity with Disney Channel audience, Doraemon has also been ranked as the #1 character for kids across India by Ormax India, October 2011.
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