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Company Brief
Mumbai, March 14, 2011
AkzoNobel, the world's largest paints company and the maker of Dulux paints, left viewers enthralled with a spectacular show at the Lakme Fashion Week 2011.
The most luxurious emulsion, Dulux Velvet Touch tied up with famous designer Anupamaa Dayal to create an exclusive collection inspired from the colours and patterns of its premium paint, Dulux Velvet Touch. This unique collection was the first official preview into Dulux Velvet Touch-Trends, which will be launched in the market soon.
Commenting on this path breaking association, Mr Satish Upadhyay, Brand Head, Dulux Velvet Touch, Akzo Nobel India said, "Adding Colour to People's lives has always been at the core of AkzoNobel's philosophy. The Lakme Fashion week maps the changing trends in colour, patterns and textures which finds a perfect synergy in our effort to constantly offer the newest and best colour palettes to our consumers. Our association with the Lakme Fashion Week and Anupamaa is an effort to bring it alive for the audience."
Anupamaa's Dulux collection marked the confluence of folklore, modernism, fantasy and fashion. She used the luxurious colours of the Velvet Touch range in translucent and fluid fabrics like chiffons, chanderi's, georgettes, crepe de chines and some twill silk to create a dreamy and painterly textures. The feather light long dresses, layered midi length dresses, slouchy wide trousers, long eclectically slit skirts all reflected the various moods of the Dulux Velvet Touch range.
Talking about this, Anupamaa said "It was a pleasure creating a collection inspired by the Dulux Velvet Touch range. The colour palettes in the Dulux Velvet Touch range are rich, luxurious and it was immensely satisfying for me to translate it into creations for the ramp. It was great working with Dulux."
For further information, please contact:
Genesis B-M
Aanchal Chachra
Mobile: +919873083212
Email: aanchal.chachra@bm.com