Cipla, one of the leading global pharmaceutical companies from India is the ‘Most Trusted Brand' in the pharmaceutical industry in India, according to a study by Trust Research Advisory (TRA) - a research company which surveyed 16,000 brands across 9 cities.
Speaking on this recognition, Dr. Y. K. Hamied, Chairman and Managing Director Cipla said, "Cipla alleviates the sufferings and saves millions of lives worldwide each day. Every individual who experiences Cipla through its high quality drugs and devices, develops a sense of trust for the brand. Also, our unique humanitarian approach and integrity in functioning has helped us emerge as one of the most trusted names across geographies."
Commenting on Cipla's achievement, Mr. N. Chandramouli, CEO Trust Research Advisory & Publisher of the report said, "Cipla has ranked as the most trusted pharmaceuticals' brand, with overall 133rd rank among the 16,000 brands studied under this report. Trust is an essential prerequisite for the healthcare sector and having a high Trust Index displays intrinsic aspects like the brand's empathy, sincerity, and competence. "
The Brand Trust Report, India Study, 2011 is based on a proprietary Trust Matrix developed by TRA which was used to launch a syndicated primary research on Brand Trust across 9 cities in India covering 2310 respondents who were classified into the ‘influencer' category.
The most intensive study on Brand Trust undertaken in the country, the study generated nearly 10, 00,000 data points and 16,000 brands covering 2310 respondents who were classified into the ‘influencer' category. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India's Most Trusted Brands.
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