Fujifilm introduces new super-zoom digital compact camera Finepix S1800

Company Brief

New Delhi, August 26, 2010

Now get 18x closer to your subject with Fujifilm Finepix S1800 camera. FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, which is one of the world's largest photographic solutions company, has come out with all new 18x super zoom camera at a very affordable price.

According to Mr. Kenichi Tanaka, Managing Director, Fujifilm India, "The feature rich S1800 which comes up with 18x optical zoom is a perfect camera for any shutterbug. Holding, look and feel like a DSLR, S1800 offers full manual photographic control for the more experienced user and an Automatic Scene Recognition mode for beginners. With a very comparative price tag this camera is sure to get a wide and serious attention."

FinePix S1800 comes with a mechanically stabilized CCD sensor and high ISO sensitivity (ISO 6400) for anti-blur protection, the combination of these technologies reduces the blurring effect of both hand-shake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging of lighting conditions. Using Fujifilm's Scene Recognition Auto (SR Auto), the FinePix S1800 cleverly selects the scene type and the shooting conditions present. The camera settings get adjusted accordingly, optimizing results and making it easy to take good pictures.

Instant Zoom is an adaptable feature which enables the users to keep their subject in shot at long distance by offering a wide viewing area around the frame and then cropping in to the subject once the photo is taken. Zoom Bracketing is another useful function enables three shots to be taken at the single press of the button, at varying degrees of magnification (original, 1.4x and 2.0x). This enables instant editing on the camera to choose the ideal shot, rather than having to go back to a PC to facilitate a digital crop.

This camera also have Tracking Auto Focus feature. This function allows you to track moving subjects by half-pressing the shutter button and ensures that when you take the shot you capture your subject in the centre of the frame and in perfect focus, leaving no room for frustrating missed shots! To further enhance the existing face detection system, Fujifilm has added two fun and valuable features: Smile & Shoot Mode can recognize the precise moment your subject smiles and releases the shutter only when this happens, ensuring that all your photos are happy ones. Blink Detection warns you if any of your subjects have blinked so that you can re-take the photo if necessary.

"S1800 is perfect for amateur photographers who want an affordable, step-up digital camera as well as for seasoned shooters who want SLR features. I am sure that with such amazing features and stunning picture quality this camera will be an instant hit among our customers. It's price tag of Rs. 14, 999 makes it the cheapest super-zoom camera," said Mr. A. Rajkumar, Country General Manager (DSC), Fujifilm India.

New Auto Picture Rotation is a function that ensures your photos are always the right way around in playback. Whether you have taken a landscape or portrait image, you can enjoy your pictures whichever way around you are holding the camera, as the image will rotate in the screen to suit. Not to forget the Micro Thumbnail – a playback feature that allows for viewing an index-style image on the LCD. The FinePix S1800 will show up to 100 images in micro form. The control buttons are used to select specific images.

Panorama mode allows you to take a series of pictures and then stitch them together to create an impressive continuous shot of a landscape or a group of friends. This new model features pre-programmed scene modes that offer a one-touch setting for almost any situation, including: Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Party, Flower, and Text. The new S1800 quickly shoots two images in rapid succession – one with the flash and one without – and saves both. This convenient function lets users perform a comparison at their convenience and select the most pleasing image. It also features Programmed AE, Shutter Priority AE, and Manual mode with extensive metering and focus options for the more advanced user.

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