HUL Pureit now brings 'As Safe as Boiled' water to a completely new segment of consumers who could not afford a water purifier earlier. With the launch of Pureit Compact, HUL now provides world-class standards of safety in a form that can be used anywhere, anytime and in any home at an extremely affordable price of just Rs. 1000.
In developing countries like India, 80% of all diseases are water-related. Pureit Compact assures its consumers complete protection from water-borne diseases such as jaundice, diarrhoea, cholera and typhoid. Its unique technology removes harmful bacteria, viruses, parasites and other impurities without the hassles of boiling and without needing electricity or running water.
The Pureit Germkill technology protects you not only from all harmful bacteria but also from all harmful viruses, which most other purifiers in this category fail to protect against.
Pureit Compact has a unique four-stage purification system which gives you water which is 'As Safe as Boiled' water.
* Microfibre Mesh - removes all visible dirt
* Compact Carbon Trap – removes impurities, parasites and other organic impurities
* Germkill Processor – removes all harmful viruses
* Polisher – provides great tasting water
Pureit Compact also has the unique Auto Shut-off mechanism, which ensures that it automatically shuts off the supply of output water from the device when the germkill life is exhausted, assuring that either you get 'As Safe As Boiled' water or no water. Pureit's output water meets the stringent germkill criteria of the Environmental Protection Agency (EPA), USA, one of the toughest regulatory agencies in the world.
Pureit in a short span of time has been adopted by over three million extremely satisfied households and the launch of Pureit Compact will ensure that many more families can now enjoy the same high levels of safety and peace of mind.
Pureit Compact comes at a one-time cost of Rs. 1000/- and is available at all leading retail outlets across the country.
For further information, please contact:
LINOPINION – The LOWE-LINTAS Public Relations Division
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