Fashion @ Big Bazaar oomph the style-o-meter of RJs

Company Brief

Mumbai, May 28, 2010

Fashion @ Big Bazaar organized an enthralling and never before event, where RJs from various stations walked the ramp and entertained the audience with their jhatkas and matkas. The event that was held at Big Bazaar Growel 101 Mall in Kandivili in Mumbai, the RJs walked the ramp with perfect aada and attitude.

One of the participating RJ's commented, "It felt great to walk the ramp amongst such an energetic and lively crowd. It has never been in history that RJs have walked the ramp and have received such accolade from such a huge crowd. We feel honoured and privileged to be part of such a big event and we thank Fashion @ Big Bazaar for organising such an event."

A photo shoot was done with the RJ's wearing Fashion@Big Bazaar's Summer Collection. Video bytes were also taken. The same was uploaded onto www.facebook.com/fashionatbigbazaar. Online voting began on 17th May util 26th May. RJ's urged listeners to vote for them by going onto facebook.Listeners voted and even campaigned for their favourite Rj's out of enthusiasm. Contents on facebook allowed fns to participate and win autographed merchandise from the RJ's themself.

Percept Media unique concept of having RJs and Fashion @ BIG Bazaar to come together for a fashion show has never been done before.

Fashion @ Big Bazaar has recently launched their new Summer Spring Collection, commenting on this initiative Mr. Sanjeev Agarwal, CEO of Big Bazaar commented, "It brings us great pleasure in being associated with such an event where we can connect with our audiences and bring our new vibrant and colourful summer spring collection to the youthful masses."

The event will also be held in other metros - Delhi, Bangalore and Kolkata where RJs would walk the ramp wearing stylish and trendy clothes from Fashion @ Big Bazaar.

For further information, please contact:

Allied Media India

Vandana Acharya

Mobile: +919870520369

Email: Vandana@alliedmediaindia.com