TIMEX unveils perpetual calendar collection

Company release, May 4, 2005

New Delhi

TIMEX Watches Ltd., today unveiled its internationally acclaimed Perpetual Calendar Collection, at a glittering event in the presence of Australian Speed King & TIMEX Brand Ambassador BRETT LEE. With the new TIMEX Perpetual Calendar Collection the date is always right, as the watch automatically maintains the correct date- regardless of the number of days in the month and leap years.

The launch event presented the true qualities of TIMEX Perpetual Calendar Collection and captured Brett Lee in an exciting facet, which added a touch of glamour to the launch do. The forgetful-boyfriend-act of Brett Lee marked the importance of keeping track of the right date and hence the Perpetual Calendar Watch.

Speaking on the occasion, Mr. Frank Sherer, Chairman, TIMEX Corp said, "India has always been a good potential market for TIMEX. I am excited to be here while we are launching TIMEX Perpetual Calendar Collection. This Collection has done exceedingly well in the International market and I am sure of its success in India too".

The TIMEX Perpetual Calendar Collection offers its customers 9 irresistible styles, priced between Rs. 2,995/- & Rs. 4,495/-. This new collection has built-in INDIGLO night-light feature and all the models are water resistant to either 50 or 100 meters. The TIMEX Perpetual Calendar Collection has a look that is both sophisticated and contemporary with round and rectangular cases presented with metal bracelets and leather straps.

Mr. Kapil Kapoor, Vice President - Asia and Managing Director, TIMEX Watches Ltd. said, "TIMEX Perpetual Calendar Collection embraces the core brand values of technical competence and design excellence, while remaining true to the company’s reputation for making quality affordable. With this latest technology ‘TIME IS ON YOUR SIDE’.

Brett Lee, Australian Speed King and TIMEX’s Brand Ambassador, added, "I always have loved my association with TIMEX, I am personally very excited by the fashionable styles and unmatched convenience of New TIMEX Perpetual Calendar Collection Watches."

How TIMEX Perpetual Calendar Watch Works:

An ordinary quartz analog watch with date relies on a direct mechanical connection between the time and date functions. A quartz analog Perpetual Calendar watch separates the time from the date, relying on a separate system for each function. If the user manually moves the time past midnight, a signal is sent to the system controlling the date, automatically adjusting it accordingly. Even when travelling, just adjust to local time and the watch automatically maintains the correct date at your destination and when you return home.

TIMEX Watches Ltd.

The Timex brand has been at the top of the popularity and sales graph for decades now both in the US and Canada and in many places around the world. The TIMEX story dates all the way back to 1857 when it was established as The Waterbury Clock Company. The first TIMEX wristwatch was introduced in 1950 and quickly became the generic name in the field. TIMEX has a multi-brand strategy ranging from the sporty and high-tech to the dressy. There are also a variety of watches in cool colours and shapes aimed at the young and hip.

While every Timex produced since then has retained the virtues of those early watches, in the intervening 50 years, the company has introduced a steady stream of technological advancements including:

Ironman Triathlon, the first full-featured performance sport watch.

Indiglo night light, the unparalleled watch illumination system

Data link, the first watch to interface with a personal computer

Ironman Speed + Distance system, the first watch to use global positioning technology to accurately answer the questions; ''How far?'' and '' How Fast?'

TIMEX, headquartered in the United States, is one of the world’s preeminent watch brands. It is the leading brand in the US and Canada and enjoys strong market positions in several other countries around the world. TIMEX has worldwide manufacturing, marketing and distribution facilities in order to service its global presence.

Timex celebrated its landmark achievement of selling a 1 Billion watches worldwide and recently 150th year Anniversary Celebration. The TIMEX watch is the top seller in the US and Canada & is a brand valued and desired all over the world.

For further information please contact:

Achal Paul, Anjali Batra, Saurabh Gupta, Priyadarshani Agarwal

e,Lexicon Public Relations & Corporate Consultants Ltd.

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