CNBC-TV18 launches "India Business Update"

Media News

Mumbai, June 16, 2009

CNBC-TV18 today launched a new daily newsletter service, on the lines of its highly acclaimed global brand CNBC NEWS NOW. Christened “India Business Update” (IBU), this end of day newsletter will be targeted at India Inc’s CXO’s and decision makers and will provide a succinct summary of the top business news from across the world including but not limited to the latest updates from the CNBC Global network and CNBC channels in India. Compatible on hand-helds and online, IBU is positioned as a great tool to get a quick and razor sharp snapshot of breaking stories, market updates, top corporate news and views from business newsmakers of the day as well as programming highlights, special interviews, editorial blogs and events update from CNBC-TV18 & CNBC AWAAZ.

CNBC-TV18 launches "India Business Update"

AB Ravi, Editor Special Projects, CNBC-TV18 said,"This is the age of T20. People don’t have time or patience. They want everything instantly. India Business Update, a daily newsletter, promises to deliver just that. It gives the CEOs a helicopter view of what’s happened in the corporate world today. He does not have to wait till tomorrow morning to read 5-6 business papers. All those are available in the form of headlines with hyperlink. It thus gives them a head start. However busy a CEO may be he just has to browse through India Business Update for 5 minutes and he will be on the top of the situation. It is his daily edge -- Tomorrow’s news today."

Speaking on this development, Neel Chowdhury, Vice President, Marketing – CNBC-TV18 & CNBC AWAAZ said, "The fact is that for today’s business decision maker, getting the right news on the move is a huge value creator. Considering the stringent demands of corporate leadership and the ever increasing clutter in business news options, there was a need for a quality service that distills the best of business news and delivers it in a convenient manner. We envisage India Business Update to become the definitive reference for catching up on business news for India’s CXO’s, a tool they look forward at the end of every business day and stay on top of the curve before the next morning’s papers."

India Business Update has been launched by a dedicated crack editorial team, led by CNBC-TV18’s special projects editor, AB Ravi, which will ensure that only the most relevant, high quality news inputs are presented to subscribers.

For further information, please contact:

Hanmer MS&L

Amanda Mendonza

Tel: +91 67524600/4620

Email: amanda@hanmermsl.com

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