Strepsils launches its new variant Strepsils Ayurvedic

Company Brief

New Delhi, December 15, 2008

Strepsils, leading brand in sore throat remedy, announced the launch of new Strepsils Ayurvedic in the Indian market. Strepsils Ayurvedic has a unique mix of multiple ayurvedic ingredients like Ginger, Honey, Tulsi, Clove and Cinnamon that give effective relief for sore throat. Also now you will find the brand in a store near you. Strepsils Ayurvedic will no longer be confined to Chemist outlets, but will also be sold in all type of outlets like Grocery, General Stores and other outlets.

The new Strepsils will be available in three different variants which include Ginger-Clove-Honey; Tulsi-Honey and Honey-Cinnamon to give choice to consumers. The all new Strepsils comes in a convenient Single lozenge pack and is priced at Rs 2/-.

Speaking on the launch, Mr. Chander Mohan Sethi, Chairman & Managing Director, Reckitt Benckiser (India) Ltd. said, “Strepsils is a well-known, 40–year-old brand for sore throat with market leadership position in many countries that it operates in. The launch of Strepsils Ayurvedic is another step towards strengthening our Healthcare portfolio and offering more choice to our consumers. Also we will be distributing Strepsils Ayurvedic across all retail outlets including grocery, general stores and chemist outlets, which will help increase the brand’s accessibility to the general public.”

Strepsils Ayurvedic comes with a new catchy advertisement. The advertisement again features well loved, animated brand protagonist “Mr. T”. He, yet again, overcomes his sore throat with the help of Strepsils Ayurvedic and this time he gets back into action full Bollywood style.

Strepsils globally is the number 1 medicated sore throat brand and has a presence in about 110 countries. Strepsils in most of the countries it operates enjoys the market leader position. Consumers across India recognize Strepsils as one of the most effective and high quality sore throat product.

For further information, please contact:

Integral PR services Pvt. Ltd.

Arupjyoti Gogoi

E-mail: arup@integralpr.com

Mobile: 9968126336