Allen Solly today announced the launch of its Kids Wear Collection, which is funky, uber cool, fun, stylish, frill free and comfortable. Primarily making Kidswear merchandise different, casual, fun, international and stylish.
Commenting on the launch, Mr. R Satyajit, COO, Allen Solly, said: “The organized kidswear market, excluding school uniforms, is estimated at around 2,000 crores, growing at 30% every year. The kidswear market is among the fastest growing segments in the apparel industry and Allen Solly aims at playing a key role in the branded Kidswear segment.” 90 % of the merchandise is made of 100 % cotton fabric, which is most comfortable for Children. Four strong collections namely: Colour My World, Urban Holiday, Sports Academy and Enchanted, have been built around the numerous occasions in a child's life.
Strict quality parameters have been followed while designing these clothes including testing for saliva and perspiration colour fastness. An attempt has been made at making the merchandise child safe for e.g. care has been taken to not provide any drawstring around the neck and wherever it is included - it confirms to specified length.
As a special initiative, to commemorate Children’s Day, Allen Solly will give a 20% discount on is new Kidswear Collection in exchange for old clothes which will then be donated to charity. So this Children’s day, there are New Clothes for Everyone!
Today parents are loaded with clothes that their kids outgrow very quickly and these are then accumulated and stored. Allen Solly offers a unique opportunity not only to get rid of these clothes but to do so for a charity.
Get old merchandise of any brand and pick up new Allen Solly Kidswear of your choice at 20% off. The old clothes collected will be donated to “Missionaries of Charity” founded by Mother Theresa. This scheme will be applicable on 14th/15th/16th November.
Available in sizes 4, 6, 7, 8, 10, 12 & 14 corresponding to the age groups, Allen Solly Kidswear is priced in the range of Rs. 499/- – Rs. 1299/-.
Available at: Bangalore: 55, 55/1 Church Street, 080 41121830/1, Commercial Street - 080 41238085, 346/17, 10th 'A' Main, 27th Cross, 3rd block, Jayanagar, 080 41739920 / 41400150
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