Titan launches 'Raga Diva' collection

Company Brief

Mumbai, September 30, 2008

Titan today announced the launch of Raga Diva, an exquisite range of watches for women. Renowned Bollywood Diva Soha Ali Khan unveiled these beautiful ornate watches as a perfect accessory for the festive season. Inspired by traditional kundan work, this collection has been rendered in a delightfully contemporary form.

Every watch from Raga DIVA collection truly represents the values of beauty, femininity and sensuality. This collection is a reiteration of Raga's promise to be an intimate part of the Indian woman's wardrobe and an expression of her distinct style.

Speaking at the launch Mr. Ajoy Chawla, Vice President – Titan said, "This inspired new collection of watches expresses the desire of every woman today- to express the Diva inside her. Every collection from Titan enables our customers to connect with their deep-rooted yearnings of self-expression, encouraging them to Be More in their lives. The Raga Diva collection is a beautiful illustration of this theme."

Also added Soha Ali Khan, "Wearing this watch is making me feel extremely beautiful and indulged. I think this watch can make any woman feel her best this festival season. Am happy that Titan has given me a great DIVA moment to wear on my wrist".

Every watch in this collection has been meticulously crafted with intricate enamel motifs. Crystals and colorful enamel embellishments impart a rich contemporary appeal. The award winning Titan Design Studio has designed this stunning collection.

The ornate designs of these watches make them the perfect accessory to be worn during the festival season when women dress up in their fineries and want to feel their feminine best.

Raga Diva has a total of seven distinct styles in 24 models. Priced between Rs. 4,000/- to Rs. 10,000/-, the collection will be available at all World of Titan showrooms, large format stores and multi-brand outlets across the country.

For further information, please contact:

Vaishnavi Corporate Communications

Chinmay Shah

Mobile: 9867554173

Email: cshah@vccpl.com