The Indian Cricket League announces official launch of ICL Season 2

Company Brief

Mumbai, September 16, 2008

The Indian Cricket League (ICL) today announced the formal launch of ICL's Season 2 along with the induction of ICL's 9th team – Dhaka Warriors at a glittering press conference held in New Delhi. Players from the Warriors side will also represent ICL Bangladesh in the forthcoming ICL World Series–Edition 2. The first phase of Season 2 starts from October 10th onwards with ICL 20s Championship featuring 9teams to be staged over 4 venues – Ahmedabad, Hyderabad, Gurgaon and Panchkula, followed by the World Series featuring 4 teams, namely ICL India, ICL Pakistani, ICL World & ICL Bangladesh to be held in Hyderabad.

With the addition of its 9th team – Dhaka Warriors, ICL becomes the biggest and most comprehensive league in the country. The new team, Dhaka Warriors will be led by Habib-Ul-Bashar & coached by Balwinder Singh Sandhu.

Speaking on the occasion, Kapil Dev-Chairman, ICL Executive Board said, "We are extremely happy to announce our Season 2 which kick-starts from October 10th onwards. With the addition of our 9th team, this Season will feature more number of matches, additional venues & an enthralling sporting product involving some of the best cricket talents from the domestic as well as international player pool. As a League for, of & by the cricketers, I can best comprehend that our nine magnificent teams are the pillars of our success & form the Nav-Ratnas or nine jewels of the first league-cricket structure in the country. "

ICL's pioneering initiative in the last season that saw the induction of Lahore Badshahs, who played a pivotal role in taking domestic Indian cricket & its players' fan base to an unprecedented level. The arrival of the Dhaka Warriors brings with it a whole new vibrancy to the already buoyant Indian Cricket League.

Himanshu Mody, Business Head, Indian Cricket League (ICL) said, "The overwhelming response that we have received from the cricket fraternity is best exemplified by the encouraging number of players wanting to associate themselves with the Indian Cricket League. The Indian Cricket League has today emerged as a premier sports league in the country. The growth in our infrastructure in terms of stadiums, practice facilities & player pool is for all to see, reflecting on our strong fundamentals as a sporting product. The induction of the Dhaka Warriors proves that the ICL is here to stay and grow into one of most popular sporting events in the annual sports calendar".

Kiran More, Executive Board Member, Indian Cricket League (ICL) stated, "With the inclusion of the Dhaka Warriors, our ICL domestic talent will be exposed to another international side. The new team will play an instrumental role in giving the domestic talent top-of-the-drawer competition. The introduction of Lahore Badshahs during our last season set new standards for league cricket and I am confident that the Dhaka Warriors will propel those set standards further."

The ICL recently launched Rs. 500million marketing campaign "Cricket Hai Meri Life" for Season 2. The marketing campaign revolves around the theme, Cricket Hai Meri Life and depicts the real life stories of ICL India players. This Season 2, ICL promises new age cricketainment with highly competitive, thrilling & exciting matches for the Indian cricket fan.

For further information, please contact:

Manoj Mayani

Mobile: 98339 33797