WittyFeed launches a universe Of fictional characters, WittyVerse, to make the content Witty & Woke

To celebrate its fifth anniversary, WittyFeed, India's leading infotainment platform, has launched WittyVerse, a universe of fictional characters. WittyVerse will bring to its audience five fictional shows catering to five different categories. Each show will be presented by its own respective quirky character, where each character will be delivering nonfictional content (information) in its own characteristic, conversational and witty manner.

WittyVerse will present web shows covering categories like Entertainment– Bollywood, Entertainment – OTT, Health & Fitness and Business & Finance. Quirky, witty yet lovable characters like Bubbly, Montu Dealer, Nicky AIMS, Raja Beta and Frustrated Guy will respectively present exclusive and uniquely titled shows Plot He PlOTT, Bubbly Chali B-town, Beyond Prescription with Nicky AIMS whereas Frustrated Guy, will talk about contemporary issues in his own unique style. Their quirky conversational ways are expected to instantly connect with their audiences. The shows have been conceptualized in an interactive, engaging and interesting manner.

Speaking on the occasion, Vinay Singhal, co-founder & CEO WittyFeed, said, “WittyFeed has always tried to deliver valuable content to its youth audience. These days, the majority of content captured on smartphones is shot vertically. Adoption of this new format paves a great opportunity for brands when it comes to storytelling as it more engaging. With WittyVerse, too, we are trying to do something unique that can fill the gap and at the same time add value through content. WittyVerse is a universe that will kill the boredom of news and thus making it interesting with non fictional content for the sectors like Entertainment – Bollywood, Entertainment – OTT, Health & Fitness and Business & Finance.”

Being the leading new age media company, WittyFeed has continually been observing content consumption habits and has seen a major shift in the content consumption behavior of the youth. The next billion to access the internet are from Tier 2 and Tier 3 towns, who may not know how to read but always watch and listen. Voice and video are, therefore, the new content drivers. Today’s youth prefer a vertical video that aligns with the mobile, allowing them to consume content at their comfort and keep a check on what’s happening around them. Taking it into consideration, WittyVerse aims to cater to content to the youth through vertical-video format.

(We received this information in a press release).