Tupperware launches “More Time Living” TV campaign

Tupperware, a well-recognized and loved global brand based out of Orlando, US, has launched an evocative brand campaign ‘More Time Living’ in India. The brand, synonymous with homeware and culinary solutions, is set to launch over 30 exclusive brand stores across the nation within this year, and recently announced its official entry into e-tail space with partners like Amazon and Flipkart.

The “More Time Living” campaign is inspired by the magic of Tupperware products and how they impact our consumers in a positive way, making their life simpler through various routine chores. Today’s lives have become a constant battle for reclaiming our time and space from various responsibilities and distractions. Tupperware, through its efficiency enhancing products allows you more time in your life; and the wow factor in each of our products, brings more life to each moment. The campaign captures this sentiment in a warm and friendly way.

Tupperware has been a part of people’s homes and daily lives for over 2 decades in India. “More Time Living” is a restatement of this relationship and a trigger towards its future. Right from creating products that delight consumers in unexpected ways, to changing its business model to reflect consumer expectations, Tupperware will continue to evolve along with its consumers and contribute to helping them achieve “More Time Living”.

Sharing his views on the campaign launch, Deepak Chhabra, Managing Director, Tupperware India, said, “Given the rapidly changing social dynamics around us, it is important to create an honest brand narrative rooted in a believable product philosophy. “More Time Living”, is inspired from the magical nature of our products and how they not only save time, but fill each moment with delight. I believe that the TVC will help us build an even stronger brand connect and resonate well with our target audience.”

Continuing to talk about the campaign roll out, he added, “After increasing our accessibility through exclusive brand outlets and e-tail channel, it is now the right time come back in active consideration set of our audience. “More Time Living” campaign will help us achieve that.”

The campaign has gone live across leading national general entertainment channels including Star Plus, Colors, Sony; Food and lifestyle channels including TLC, Fox Life, Living Foodz, Discovery, and Animal Planet. It is also live on Tupperware social media handles ie YouTube, Facebook, Instagram etc.

With a target to reach 35 million households, Tupperware plans to open over 30 outlets within the current year. Initial locations include - Delhi, Mumbai, Bangalore, Hyderabad, Surat, Nashik, Ahmedabad and Pune. On the e-com front, all products will be available on the official brand portal, and will be listed on leading marketplaces like Amazon and Flipkart via Tupperware Authorised Sellers. The brand plans to roll-out effective and inclusive marketing efforts aligned with outlet openings across the country.