Tree House Hotels appoints Nine Triangles to drive integrated marketing strategy

Nine Triangles - a boutique Digital Strategy Consulting & Marketing Company launched by industry veteran Krishna Mohan Jha, has been awarded end-to-end marketing strategy mandate for Tree House Hotels, currently managing more than 600 keys in 19 hotels across India. The account was won following a multi-agency pitch.

As part of the mandate, Nine Triangles will focus on building and implementing a holistic marketing strategy for Tree House Hotels, helping the brand augment its discovery, build affinity and increase its share of direct booking by working at the intersection of Data, Technology & Communication. The agency will also undertake strategy execution involving – the creation of content, building touch-points and propagating them through organic and paid mediums.

Commenting on the association, Jayant Singh - Managing Partner of Tree House Hotels, said, “After an exhaustive search to find the right partner who could match and amplify the marketing beliefs of Tree House Hotels, we are delighted to initiate our association with Nine Triangles, as they complement our vision to leverage Technology and Communication for an effective outreach to our target audience.”

Speaking about the win, Krishna Mohan, Founder & Director, Nine Triangles, said, “In Tree House Hotels we have a client that values our expertise in transcending traditional boundaries to reach consumers in a digital-first ecosystem. We look forward to working closely with the Tree House Hotel’s team on this exciting journey aimed to create value for the brand both in perceived and quantifiable terms.”