The Viral Fever strengthens partnership with MX Player, releases FLAMES S2 & FATHERS Vol.2

Bringing viewers more cause to cheer this festive season, The Viral Fever (TVF) along with MX Player has launched the second chapters of 2 iconic web series’ – FLAMES and FATHERS. The partnership between the two platforms allows the acclaimed shows from TVF, who are pioneers of Indian web entertainment content to penetrate a larger audience base with MX Player’s massive 75Mn daily active users. While FLAMES S2 went live on October 18th, FATHERS Vol.2 will stream starting October 25th with both shows being available on TVFPlay and MX Player.

Directed by Apoorv Singh Karki, FLAMES S2 is based on an innocent young college romance that see the Rajat and Ishita’s relationship evolve as they experience the many firsts in their relationship. ‘FATHERS Vol.2’, directed by Prem Mistry, on the other hand, is a laugh out loud show about 3 middle aged fathers who want to live the GenZ life while trying to make sense of the idiocrasies associated with the younger lot.

Elaborating on the same, Mansi Shrivastav, Head of Acquisitions - MX Player said, ‘While building our content library, our vision is to bring to the fore great stories that are designed to entertain audiences across any time of the day & for any mood & preference. Keeping this in mind our MX Exclusives are carefully handpicked & curated. More so, having TVF as a partner has helped us broaden our consumer profile and reach out to a younger TG.”

Recognised as one of the pioneers of breakthrough branded content, TVF features as one of the first choices among brands to engage and deliver their key message in an effective manner. As one of the first digital production companies in the country and with 4 of its web series rated in IMDB’s Top 250 shows of all-time list, makes TVF one of the most visited digital platforms in the country.

The core proposition of MX Player is streaming premium content for free. With its large repository of MX Originals, over 1,00,000 hrs of premium content from leading content creators and partner platforms encompassing 650+ TV shows, 5Mn+ Music Videos, and over 100+ International Shows across regions, moods, genres, and languages – the platform is emerging as the preferred destination for all things entertainment.

On the partnership, Karan Chaudhary, President and COO, The Viral Fever said, “The phenomenal success we witnessed with the season 1 of FLAMES & FATHERS validates our vision of creating clutter-breaking relatable content for our audience. Partnering with the leading OTT platform like MX Player fuels our ambition of recruiting newer audience while, of course, keeping our loyal consumers glued to our content through TVFPlay. It is heartening to see our shows being readily consumed by more and more viewers which motivates us to continuously create more meaningful content”

Elaborating on the same, Mansi Shrivastav, Head of Acquisitions - MX Player said, ‘While building our content library, our vision is to bring to the fore great stories that are designed to entertain audiences across any time of the day & for any mood & preference. Keeping this in mind our MX Exclusives are carefully handpicked & curated. More so, having TVF as a partner has helped us broaden our consumer profile and reach out to a younger TG.”

Recognised as one of the pioneers of breakthrough branded content, TVF features as one of the first choices among brands to engage and deliver their key message in an effective manner. As one of the first digital production companies in the country and with 4 of its web series rated in IMDB’s Top 250 shows of all-time list, makes TVF one of the most visited digital platforms in the country.

The core proposition of MX Player is streaming premium content for free. With its large repository of MX Originals, over 1,00,000 hrs of premium content from leading content creators and partner platforms encompassing 650+ TV shows, 5Mn+ Music Videos, and over 100+ International Shows across regions, moods, genres, and languages – the platform is emerging as the preferred destination for all things entertainment.

(We got this information in a press release).