Pulp Strategy wins the mandate for US-based InCom Mail to develop & market their new product

Pulp Strategy, India’s largest independent agency in the digital communications and technology space, acquired the mandate to develop and market a product for InCom Mail that allows users in the USA to send heartfelt messages to their loved ones posted far away on the line of duty.

The product, which is Android, iOS and Web native, aims to bring back the touch of heartfelt communication into people’s lives with the help of technology and allow users to truly convey their messages in a manner that is extremely personal, creative and filled with warmth. Users can and send personalized postcards, greeting cards, picture letters, high quality photos, books, magazines, and more to your loved ones.

InCom Mail is the recent product developed under Pulp Strategy’s Product development and marketing suite of services dedicated for start-ups. The product was developed by Pulp Strategy post sustained discussion with the client team, who wished to enable families of defense personnel connect with them in the most emphatic manner.

Jessica Stewart, Co-Founder and Director of Marketing, InCom Mail said, “In the LOL, emoji, TTYL and 160-character tweet generation, the care, love and scope of language as an effective emotional communication tool is getting lost somewhere. Today, instead of laughing out loud, we just type it, or worse, share an emoticon. Our vision is to rekindle the traditional ways of communications with the help of modern technology, in the same old heartfelt and personalized way. We live in a world where our brave soldiers and offshore troops may not have access to simple joys which we take for granted, the graduation of their daughter or the 1st ball game from their sons league, the prom, the 1st birthday or a mothers day card. InCom Mail makes these little joys possible. We are re-bonding families by enabling them to send out these moments easily from their phones and the printed communication reaches their soldier where ever she or he is posted across the globe. That printed letter on the desk, or in his pocket, while a soldier is thousands of miles away it makes the world of a difference, it is priceless”.

Jessica Stewart further added, “Pulp Strategy realized this idea perfectly, and the end result has become something, which we are extremely proud of. Through diverse customization options in terms of content, font, background and the option to transform virtual messages into something tangible, such as a greeting card, a letter or other items, users can give form to their feelings and shape to the precious memories and moments. The team is extremely professional and has enabled us to shape the product idea into a beautiful product. In addition to the product they have built our brand and guidelines as well in the marketing of InCom Mail.”

Commenting on the services rendered, Ms. Ambika Sharma Pulp Strategy MD, said, “InCom Mail is an amazing idea, it is born of compassion. The founding team is so engaged and invested in the product it helped bring out the best in our team. It’s amongst the 1st in our start-up initiative and one in which we have achieved our vision of being an extended team to the Start Up Founder with our dedicated range of services comprising the journey from product Design & development to Marketing for the soft launch. Our aim was always to execute the operations in a way that did justice to the purpose. Bringing families closer together, using technology.”

Ambika Sharma added, “The product has a complex support system; it is not like you can just print and courier to a marine based halfway across the globe a picture card by his 4 year old daughter. There are security measures and processes, which the product needed to abide by. We are proud of the way it has come together. Users can simply use the app to create personalized cards, with pictures from their gallery, add content, emoticons, stockers and rich text. Add an address and send. InCom Mail receives this and prints the high resolution and dispatches it to the corresponding center where military mail is then sent to the addressee. The pictures are high quality and the user can track the delivery.