Anushka Sharma enjoys the Smart Digital #LiveOnline lifestyle with Standard Chartered Bank’s New Digismart Credit card

Standard Chartered Bank has just launched the new ‘Digismart’ credit card with Anushka Sharma as the face of the colourful campaign. The card is designed for those who want to live a smart digital life.

The bank used analytics to understand the experiences that dominate our digital life and then conceptualised a card to enhance these experiences for digital-natives. By partnering with the category leaders like Myntra, INOX, Grofers, Yatra, OLA and Zomato, the Digismart user can make the most of their online experience through daily discounts or cashbacks.

The Digismart launch campaign adds to the heritage bank’s dynamic appeal. Being a lifestyle campaign, it seeks to engage digitally connected audiences who want their digital world at their fingertips. Digismart is designed to enhance our life – hence the campaign handle #LiveOnline for the essentials of our digital world - shopping, entertainment, travel and dining.

Gaurav Rajput, Country Head – Brand & Marketing, Standard Chartered Bank, India said, “The launch of Standard Chartered DigiSmart credit card reaffirms our commitment to bring enhanced products to address the evolving demands of our customers. Today, increased e-commerce adoption is coupled with intensive deal seeking behaviour. We have curated this card to complement the lifestyle of our digital-native customers with always-on e-commerce benefits, while doing away with the need to look for daily deals.”

Subramanian Krishnan, CSO, TBWA\India adds “As part of the bank’s ever-evolving strategy to stay ahead, this campaign from Standard Chartered aims to engage the millennial, always-on, emerging-affluent generation by keeping things simple but vibrant. While most brands try to bring the online world offline, we did the opposite since we’re talking to the digitally-native millennial. #LiveOnline is the re-creation of our offline world through the online lens.”

Anushka Sharma, continues to infuse her youthful charm and energy into the brand. As someone who’s always on the move and making the most of every moment, she personifies the colourful world of #LiveOnline.

Parixit Bhattacharya, Managing Partner - Creative, TBWA\India adds, “DigiSmart has a well-researched, on point proposition for our digital habits. It's a great ally for our lifestyle that depends largely on digital platforms to get more value and delight. All the communications for the card were designed to highlight this proposition in a fun manner. Rajesh and Vidya from Rocketscience Lab helped us bring our ideas to life with flair through their thumb-stopping visual prowess.”