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Yash Bhatia and Ruchika Jha
Yash BhatiaandRuchikaJha@gmail.com
Stories by 'Yash Bhatia and Ruchika Jha'
By
Yash Bhatia and Ruchika Jha
Brands
Flipkart to deliver in Minutes; can it outpace Blinkit, Zepto, and Instamart?
With Flipkart entering the quick commerce market through 'Minutes,' experts debate its potential to make a significant impact.
By
Yash Bhatia and Ruchika Jha
Filmed Entertainment
Tauba Tauba, what happened to movie marketing in the age of Reels?
The virality of 'Tauba Tauba' from 'Bad Newz', driven by influencer reels, highlights a shift in movie marketing, but can it boost box office returns?