SEARCH
Home
News
Advertising
Marketing
CMO Dialogues
Brands and Content
Influencer Marketing
Branded Content
Brands
People Spotting
MarTech
Comms and PR
Gaming
Companies
Articles
Interviews
Points of View
afaqs! Pause
Profile
Guest Articles
Marketing Initiative
Media
Television
Digital
OTT Streaming
Social Media
Print
OOH
Radio
Cinema
Events
Dashboard
Roundtable
Future Finance
MGID Roundtable
Adobe Creative Minds
Webinar
Gen AI - Masterclass
CommuniCon
Marketing Thought Leaders
More
Subscribe
Creative Showcase
Television
Digital
OOH
Print
Radio
International
Careers
Contact Us
CMO Dialogues
Brands
Sign up for afaqs! Newsletters
Sign up for afaqs! Newsletters
Shreyas Kulkarni & Venkata Susmita Biswas
Stories by 'Shreyas Kulkarni & Venkata Susmita Biswas'
By
Shreyas Kulkarni & Venkata Susmita Biswas
Advertising
Cannes Lions winning Jindal Steel's ad reignites the question of who owns the creative idea
W+K says it came up with the idea, while entrant Early Man Film has another agency named as the idea creator.
