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Ruchira Jain
Stories by 'Ruchira Jain'
By
Ruchira Jain
Guest Article
Oye bubbly: voice of youth or open happiness?
For many consumers globally, and especially in India – the bubbles are now uncool, says our guest author.
By
Ruchira Jain
Guest Article
Can creativity be measured?
After all, creating memorable advertising requires not just high creativity, but also a deep understanding of the brand and the product category.
By
Ruchira Jain
Guest Article
'Vocal for Local' is not a marketing strategy
Does political ideology really translate to consumer demand? What should marketers consider before jumping on the bandwagon...