afaqs! Pause - Sachin Paliwal, Assistant Vice President, Republic Media Network

Sachin Paliwal, Assistant Vice President, Republic Media Network

Sachin Paliwal is a dynamic entrepreneur and business leader who brings over 15 years of business and marketing expertise to his role as AVP of Republic Media Network. Here’s a little sneak peek into his work day, leadership mantra, and advice to young professionals.

The best part of my job is

The best part of my job is the opportunity to innovate and solve complex problems. I enjoy designing campaigns through a data-driven approach with a personal touch tailored to our target audience.

My leadership mantra

My leadership mantra is to lead by example and empower others. I also emphasise the importance of continuous learning and adaptation in leadership.

My career-defining moment

My career-defining moment was launching rural viewership in India during my tenure at BARC India (2015). It was a historic moment not only for the media industry but also for the country, as we were able to introduce rural viewership tracking since the inception of TV.

My advice to young professionals

My advice to young professionals is to prioritise continuous learning. Everything you learn can be useful in your job and life, so never underestimate its potential value in the future.

How I recharge on the weekends

On weekends, I recharge by spending quality time with loved ones, engaging in hobbies such as watching sports, newly released movies, or any series.

A recent ad campaign I liked

I like the Brooke Bond Red Label's Swad Apnepan Ka campaign. The way they have utilised our life journey with a personal touch is very heart-touching and demonstrates simple and effective communication.