afaqs! Pause - Ranjeet Kumar, Co- Founder and CEO, Team Pumpkin

afaqs! Pause - Ranjeet Kumar, Co- Founder and CEO, Team Pumpkin

Ranjeet Kumar is a dynamic entrepreneur and business leader who brings over two decades of business and marketing expertise to his role as co-founder and CEO of Team Pumpkin. Here’s a little sneak peek into his work day, leadership mantra, and advice to young professionals.

The best part of my job is

There is nothing more special than witnessing our ideas and campaigns come to life. Hearing industry experts praise our innovative approach fills me with an immense sense of pride.

My leadership mantra

I make sure to foster a culture where my team feels empowered to dream big and think creatively. To me, as a leader, it's essential to inspire and push the boundaries of what we believe is achievable, both individually and collectively as a team.

My career-defining moment

I was never a stranger to hardships. Being diagnosed with Stage 4 cancer while setting up Team Pumpkin, the future of my life and company both hung by a thread. Even so, I held onto hope with a very tight grip, never letting go of my dreams to see Team Pumpkin take shape and eventually become one of India’s most sought-after social media marketing agencies.

My advice to young professionals

Never underestimate your true potential. Embrace challenges, seek help and try to learn as much as possible. Believe me, with determination, you can achieve things beyond imagination.

How I recharge on the weekends

As a marketer, I often find myself working on weekends, and I don't mind it because I enjoy keeping myself busy. However, I also prioritise self-care and spending quality time with my family and friends. Whether it’s exploring new places or simply a relaxing day at home, these moments recharge me for a week ahead.

A recent ad campaign I liked

I think Zomato's campaign, Zomato vs its biggest competitors, was great! It showcased individuals from different demographics arguing over the correct pronunciation of the brand name- ZoMaito vs ZoMaato. Either way, the brand leveraged its mispronunciation. The campaign proves that regardless of how people pronounce it, they believe that Zomato delivers on time.