afaqs! Pause - Kartik Patiar, Senior Director (Business), ShareChat & Moj

Kartik Patiar, Senior Director (Business), ShareChat & Moj 

Kartik Patiar is a dynamic business leader who brings over 15 years of business and marketing expertise to his role as Senior Director (Business) of ShareChat & Moj. Here’s a little sneak peek into his workday, leadership mantra, and advice to young professionals.

The best part of my job is

The highlight of my job is being immersed in the fast-paced and dynamic world of digital social media. Additionally, I take great pride in being part of a rocket ship, where I get to see innovation and content make a significant impact on a large scale. My role offers the chance to engage with, learn from, and collaborate closely with industry leaders and marketing experts from across various sectors.

My leadership mantra

My guiding principle is to maintain a learner's mindset and continually nurture my curiosity. Focus on listening—whether to your team, customers, managers, or peers—to truly understand their perspectives rather than just responding. Stay open-minded and let integrity, honesty, and transparency be the guiding values.

In an alternate timeline I would have been

This is an exciting time to be here doing what I am doing right now!

Streaming/Reading now

Just completed two fantastic books in the recent past – Chip War: the fight for the world’s most critical technology, a book by Chris Miller. Another is Outlive: The science and art of longevity, a book by Dr. Peter Attia and Bill Gifford. Two very different by amazing reads that go in depth of the subjects they cover. 

Streaming: Mostly audio podcasts – Masters of Scale, a16z podcast, The Tim Ferris Show.

My top 3 productivity hacks

Prioritise: Actions that create outsized impact 

Sleep: Get a good night’s sleep (this is very underrated) 

Reflect: On actions/ events of the day

A recent ad campaign I liked

The recent print campaign of Zomato on their 16th birthday that not only celebrated their Janamdin but also offered Gold membership at a very subsidised price. The creative narrative was a clear satire of the political communication banners or flex that one gets to see. Truly commendable by the brand for pushing the boundaries on the creative in this case.