afaqs! Pause - Himanshu Arora, Co-Founder, Social Panga

Himanshu Arora, Co-Founder, Social Panga

Himanshu Arora is a dynamic entrepreneur and business leader who brings over 15 years of business and marketing expertise to his role as co-founder of Social Panga. Here’s a little sneak peek into his work day, leadership mantra, and advice to young professionals.

The best part of my job is

I get an opportunity to understand multiple brands, cultures, and people across different geographies. This is both exciting and intriguing at the same time.

My leadership mantra

Hire the right people and get them aligned with the vision. Give them the ecosystem with processes and a support system and allow them to show the MAGIC.

My career-defining moment

A friend and mentor once told me that CASHFLOW is the most important part of service business. It can potentially kill a growing business, if not build it. This has stuck with me, and I still follow the advice.

My advice to young professionals

Business is not built by watching Instagram reels on entrepreneurship but by getting your hands dirty. Don’t think too much, just get into the action.

Just enjoy what you like doing, don’t look at the clock after that.

How I recharge on the weekends

Cycling, spending time with my kiddo and meeting entrepreneurs over coffee. I get my energies from people around me, a good meeting with someone can energise you for weeks or months.

Meeting new people is a very understated activity.

A recent ad campaign I liked

Got fascinated by the Barbie campaign. The big lesson here: a mediocre product (movie) can get you big dollars if marketed well.