afaqs! Pause - Anita Nayyar, Marketing and Media Professional

Anita Nayyar, Marketing and Media Professional

Anita Nayyar, a dynamic marketing and media professional, boasts an impressive track record of over two decades, marked by extensive expertise in both business and marketing. Here’s a little sneak peek into her work day, leadership mantra, and advice to young professionals.

The best part of my job is

I always lead from the front.

My leadership mantra

There is no shortcut to success.

My career-defining moment

The time when I left my job after 13 years of solid hard work to grow the agency I was working for. I realised (while I always knew) that no amount of hard work helps if your own people whom you have trained over the years choose to go against you for their own benefit. It taught me the lesson to be more careful with my judgments.

My advice to young professionals

Honestly, I am learning from today’s young professionals to work smart.

How I recharge on the weekends

Spend time with my family/read a book/watch some good content/listen to music.

A recent ad campaign I liked

Can’t remember any that left a mark for me to remember. Speaks volumes about the creativity in advertising.