The best part of my job is designing a narrative - Ahana Ganguly, Times Now

Ahana Ganguly, Associate Vice President Marketing, Times Now

Ahana Ganguly is an accomplished marketing leader with over 14 years of diverse expertise which she brings to her role as associate vice president, marketing at Times Now. Here’s a little sneak peek into her work day, career, and interests.

The best part of my job is

Designing a narrative. The ideation and strategy to spin a fresh communication every time.

My career-defining moment

My first job in TOI ad sales forced me to step out of my comfort zone, interact with hundreds of people, and understand their business needs. It opened up my mind to the path of brand marketing, which I love.

My role model

Meryl Streep. She takes on every project battling the fear of failure and then works hard to ensure she doesn’t and kills it every time.

Streaming/Reading now

Reading a book called Desperately Seeking Shah Rukh. It’s quite fascinating how the author spins a story about the women of our country and their economics in the misogynistic society with Shah Rukh as the nucleus.

How I recharge on weekends

Eating desserts for breakfast, reading books or watching a series, and spending ample time playing with my dogs.

A recent ad campaign I liked

The LES BLEUES campaign by Orange for the Women's World Cup. The way they utilised VFX to challenge our preconceived ideas was brilliant. We have so much technology at our disposal now; it's not just about using it for the sake of it. This is one of the best uses I have seen in a sports ad campaign in recent days.