Brands taking Rahul Bose's 'banana story' forward

We have already spotted Amazon, Zomato, among others, taking sarcastic digs at Marriott.

We have seen and discussed enough of moment marketing and, therefore, the increasing threads of banana creatives by brands on social media over the past 48 hours don't really seem to surprise us.

But, let's just do a quick flashback of how and where it all started. Shall we?

The actor (Rahul Bose), who was staying at JW Marriott Chandigarh, ordered two bananas post his workout session at the hotel's gym. All was well till then. However, it soon took a not-so-pleasant turn, thanks to a pair of humble bananas (yes, you read that right!).

What the ‘Chameli’ actor didn't see coming his way was a bill of Rs 442.50 (including GST) which made him go bananas and rightfully so!

ALSO READ: "With moment marketing, we compete with everyone."

He immediately took to Twitter and posted a 38-second video to document his experience.

You have to see this to believe it. Who said fruit wasn’t harmful to your existence? Ask the wonderful folks at @JWMarriottChd #goingbananas #howtogetfitandgobroke #potassiumforkings pic.twitter.com/SNJvecHvZB

— Rahul Bose (@RahulBose1) July 22, 2019

His rant, with a smart dollop of tongue-in-cheek humour (read #goingbananas #howtogetfitandgobroke and #potassiumforkings), triggered a chain of reactions from tweeples.

What's your "Rahul Bose moment"? https://t.co/t6FVso6srn

— Twitter Moments India (@MomentsIndia) July 25, 2019

Moments after his bananas story went viral, twitterites began sharing their own 'Rahul Bose moments' - their experiences of being fleeced for a product or service.

Our very own #RahulBoseMoment 😂😂@Meet_mufc
300 Rs. plus tax for one slice of pizza 🥴🥴 pic.twitter.com/V2XlMLaLnV

— Rahul Nathani (@Wr10Rahul) July 25, 2019

I once got slapped a bill of $15 for coconut water. Like literal naariyal paani. It didn't even have malai. :(#RahulBoseMoment

— Arushi Kapoor (@curlmoohi) July 25, 2019

My #RahulBoseMoment was when I paid 750 rs for a plate of maggi and that too in chandigarh last year.

— Satya Sundar (@azazelSatya) July 25, 2019

And, not surprisingly, brands across categories have also seized the 'banana moment' to gain momentum. Well, 'see it to believe it'.

With us, you'll never have a #MyRahulBoseMoment
Shop for fresh fruits, vegetables & many more at the best prices ever only on the StarQuik App or website! Order now kyuki StarQuik, #FreshHai!#RahulBoseMoment #RahulBose #Banana #Fruits #OnlineGroceries #AasaanGrocery #StarQuik pic.twitter.com/OQQQTUvHow

— StarQuik (@StarQuik) July 26, 2019

#RahulBoseMoment is now a marketing thing. Well done Oyo and Amazon. Any other brands getting on the banana wagon? pic.twitter.com/oktIEBbQjx

— Chitra Narayanan (@ndcnn) July 26, 2019

? pic.twitter.com/NZmeyH487n

— Zomato India (@ZomatoIN) July 25, 2019

Protect your family from financial insecurity after you at the cost of 2 bananas and protect them from the lemons that life might give them. ? #RahulBoseMoment #RahulBose pic.twitter.com/OszdmEuSPH

— Policybazaar (@policybazaar) July 25, 2019

Stay protected with Manforce Condoms. #safesex #condom #manforce #manforcecondoms #banana #banana pic.twitter.com/JzXXKDMNNg

— Manforce Condoms (@ManforceIndia) July 26, 2019

Travel plans hain banana?🍌
Toh ixigo par aana!
Delhi-Jaipur🚊< ₹442
Book now: https://t.co/x91S6mgaIX#FridayFeeling #WeekendVibes #ixigotravels pic.twitter.com/I5T0bCDgI8

— ixigo (@ixigo) July 26, 2019

When the bill gives you chills. #RahulBoseMoment pic.twitter.com/Br9s1pziMJ

— Arré (@ArreTweets) July 25, 2019

Insulation tape from #AnchorByPanasonic protects you from all kinds of shocks. Well, almost. #RahulBoseMoment #ShockProof #Banana #GoBananas pic.twitter.com/vEl3aPF4a6

— Anchor by Panasonic (@AnchorPanasonic) July 27, 2019