Langoor and The Younion announce strategic partnership

The partnership will help blue chip brands consolidate and strengthen positions in India.

Full-service digital agency Langoor and The Younion, an experiential marketing company, announced their strategic partnership to help blue chip brands consolidate and strengthen positions in India. The partnership will help create a focused offering by means of traditional and digital marketing, using data.

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Speaking on this partnership, Venugopal Ganganna, CEO, Langoor, says, “This partnership comes as a breakthrough in the industry when much is being spoken about the amalgamation of traditional and digital marketing. Over the last decade, the team at The Younion has been rightly using data to create direct marketing experiences for products/services of blue-chip companies. This union aims to enhance those experiences by the consolidation of digital marketing with traditional.”

Speaking on the partnership, Shajesh Menon, founder - CEO, The Younion, states “The world of marketing, especially the B2B landscape is going through a paradigm shift in attitude and approach. Engagements have moved from mere tactics to a more integrated, purposeful and comprehensive framework. This announcement comes at a juncture when brands are seeking partnerships not just for delivery, but for strategic and objective goals. Langoor’s track record and service capabilities tie in perfectly with the core of The Younion. This arrangement will feed over respective sensibilities and differentiators."