HDFC Life Insurance appoints Columbus as search agency

The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office.

In a recent development, Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the search agency for HDFC Life Insurance, one of India’s leading Private Life Insurance companies. The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office.

As part of the new mandate, the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance.

Commenting on the appointment, Vishal Subharwal, executive vice president – ecommerce and digital marketing, HDFC Life Insurance, says in a press release, “We are happy to partner with Columbus for both our SEO and SEM accounts. We look forward to working with their team of experts to fortify our market leading position and help grow our revenues at optimal cost in a highly competitive, online market place.”

Nitin Sabharwal, chief business officer, Columbus India, says in a press release, “We are extremely happy to have HDFC life as our client enabling us to deploy our proprietary data driven tech solutions for managing user engagement across search engine platforms. We look forward to helping HDFC Life insurance get maximum return on advertising spends.”

Anurag Gupta, chief executive officer, Columbus India, says in a press release, “It’s an absolute privilege to have won the SEM and SEO directive for a leading brand like HDFC Life Insurance. With this engagement, we will try to ensure that HDFC Life gets the best of Columbus India’s digital solutions and expertise, enabling them to increase their customer base and stay ahead of the competition.