Discovery’s Rajiv Bakshi joins Intex as Chief Marketing Officer

Bakshi worked with Discovery Networks India and South Asia as vice president and head of marketing and products.

In a recent announcement, Indian mobile and consumer electronics company Intex Technologies, has appointed Rajiv Bakshi as chief marketing officer.

An alumnus of the Harvard Business School, Bakshi has distinguished reputation of spearheading strategic brand development, business transformation, consumer acquisition and digital strategy to drive long term growth and profitability. As the CMO, he will envision Intex’s Go-To-Market Strategy for the entire range of mobile and consumer durables, spread across 25 plus product verticals including feature and smartphones, LED TVs, ACs, washing machines, speakers, headphones and accessories.

Commenting on the new appointment, Keshav Bansal, director, Intex Technologies, says in a press release, “We are delighted to have Bakshi amidst us and are certain that his diverse experience will go a long way in contributing to the growth of the company in India and international markets. His immense expertise in strategic marketing and brand management will augment Intex’s growth and profitability.”

Bakshi will lead the generation of consumer insights for incisive product development and planning, augment Sales and Distribution network across the general trade, e-commerce portals, large format stores and company branded 100 plus retail network. Additionally, he will pioneer the digital strategy and boost international operations.

Commenting on his appointment, Bakshi, says in a press release, “Serving millions of customers, Intex is recognized amongst the distinguished group of national brands that have demonstrated continuous growth over the last two decades. Its unstinted commitment to provide access to technology and best-in-class experience to consumers has propelled its nationwide recognition. I am honoured with the opportunity to contribute to Intex’s growth and success.”

Prior to Intex, Bakshi had a successful 13-year stint at Discovery Networks India and South Asia region, as the vice president and head of marketing and products. He expanded the company’s portfolio from a single TV channel to 11 high performing channels, garnered 10-year long undisputed leadership for Discovery Channel; pioneered India’s first lifestyle channel TLC; created a differentiated kids’ network for the 300 million children under 14 years of age - Discovery Kids and conceived the country’s first high definition channel targeting affluent Indian consumer. He strategised Discovery’s localisation initiatives: launched regional products for the South and East India, hundreds of hours content from Bollywood to animation and movies and digital transformation for customer acquisitions, engagement and product development.

Bakshi has been conferred with multiple recognitions including the ‘Marketing Professional of the Year’ and is a distinct jury member of multiple creative and marketing awards across India and Asia. Earlier in his career, he consulted in the FMCG, Auto, Internet, Financial, Media and Durable industries.