Publicis India, MMT to part ways

Details of the transition are still being worked out between the two and the agency will be releasing last of the works for the brand very soon.

In a recent announcement, Publicis India and MakeMyTrip have agreed to mutually part ways. This will also include the end of the agency’s journey with Goibibo. Details of the transition are still being worked out between the two and the agency will be releasing last of the works for the brand very soon.

Commenting on the announcement, Saujanya Shrivastava, group chief marketing officer, MakeMyTrip, says in a press release, “Publicis has been a commendable creative partner to us. As we reviewed the way forward, we mutually agreed to part ways as it is now time for us to discover a new approach to branding. I thank Publicis for their contribution, and wish them the very best for their future endeavours.”

Sharing her thoughts on the decision, Srija Chatterjee, managing director, Publicis India, says in a press release, “This brand-agency partnership was iconic in more ways than one. We harnessed and built the brand for more than 3 years, and jointly established MakeMyTrip & Goibibo as one of the leading brands in India with a differentiated and strong equity with consumers. The final outcome notwithstanding, for factors beyond our control, it was necessary that the partnership be reviewed from a different lens. We are happy with the way the relationship has turned out for us and we wish the team all the success for the future.”