Blackberrys unveils new brand vision and identity

The brand embarks on a new journey with a new tagline - 'Keep Rising'.

Blackberrys Menswear, the luxury fashion brand reinvents its brand image in a bid to reflect its identity that will strike a chord with today's progressive cosmopolitan men. The comprehensive rebrand will also unveil a new logo and tagline.

The new identity adopts a primary colour palette of classic brown, stylish light beige and accent orange. The 'tree' symbol in the logo, which was formerly associated with stability, richness and legacy, will now be replaced with the 'Firebird'.

Commenting on the new journey, Nikhil Mohan, director, Blackberrys, says in a press note, "The creation of this new identity is just a beginning. We have bigger plans and our fresh approach is to reach out to our customers to the last mile. We wish to get closer to our audience and talk to them in their language. We aim at a best-in-class consumer experience led by our 360-degree expansion approach."