Blackberrys appoints Plus One as Creative Agency

In a collaborative working model, the agency roped in Wolfzhowl as their strategy partner in winning the multi-agency pitch.

In a recent development, Blackberrys, the leading premium menswear fashion brand appoints Plus One, a Mumbai based design and communication agency to manage Urban - the dedicated clothing and lifestyle sub brand. The agency won it following a multi- agency pitch.

Ramesh Kaushik, VP - brand experience, Blackberrys while commenting on the pitch and subsequent appointment for ATL and BTL creative duties, informs, “ We needed a partner who understands our proposition and is strategically placed to establish a strong dialogue with Urban consumers while rethinking the fundamentals of engagement in todays’ times. That’s where Plus One and Wolfzhowl scored over, with their clear understanding of building the brand Urban with earned exposure while facilitating style with value first proposition. We are confident that together we will be building Urban as a go to brand."

Shitu Anand Patil, Co-founder and Chief Creative Officer at Plus One, shares, “We are delighted to partner Blackberrys in bringing alive their exciting vision for brand Urban in fun, relevant and meaningful ways. It’s always a wonderful challenge to build a brand from the ground up. We are as excited by the responsibility as we are humbled by the trust reposed in us by the brand team.”

Gautam Patil, co-founder and design director at Plus One adds, “We are excited about not just creating a unique brand concept but also deploying design thinking and communication identity for the brand in a manner that stands apart from the category where everyone speaks in a similar language.”

Kalyan Challapalli, Chief Strategic Instigator and Proprietor- Wolfzhowl says “It's a pleasure to work with a client who has mandated innovative thinking for Urban. Our clear directive is to create a fast fashion brand which is brand idea centric. We are excited to be able to deploy design thinking across brand, product and consumer experience and help Blackberry create India's first international fashion brand.”

The Agency’s selective brand experience list is quite a long one and includes the likes of Raymond, Future Consumer, Future Retail, RJCorp - Aquaclear (Zambia and Kenya), Creambell (Kenya), Goodness Farm (Russia), Tea Culture of The World, Godfrey Philip India, Azva, TGL Co., International Tennis League, and Andamen.