Sonali Malaviya joins Essence as vice-president, client partner

She will be reporting to Anand Chakravarthy, managing director, Essence India.

GroupM's Essence, has appointed Sonali Malaviya as vice-president, client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office. Prior to joining Essence, Malaviya was the chief operating officer of Colorbar Cosmetics.

Speaking on her new role, Malaviya, says in a press note, “I am excited to join the team at Essence in building an integrated, world class marketing product in India. As one of the few digitally led full service agencies, it gives us the opportunity to create breakthrough work for our clients, and I look forward working with this dynamic team of professionals.”

Anand Chakravarthy, managing director, Essence India, says, “Sonali’s diverse experience and her width of exposure working on both the agency and the client side, makes her a real asset to have at Essence and the ideal choice to steward our longstanding relationship with Google."

With experience spanning over 15 years, Malaviya is a marketing professional working with global brands and companies. She was also the India country marketing lead at Twitter and helped set up and navigate their marketing offering of domestic and international brands in the market. Malaviya was also a principal partner at Mindshare Delhi, and has previously lead media agencies and a research firm.