Mastercard appoints Manasi Narasimhan as VP - Marketing and Communications

Previously, Narasimhan was working with Godrej Industries as vice president, strategic marketing group.

In a recent announcement, Mastercard has appointed Manasi Narasimhan as vice president – marketing and communications.

In her new role, Narasimhan will be responsible for driving Mastercard’s Marketing & Communications strategy for South Asia region. She will work closely with key regional and global teams to deliver core business values and brand equity for Mastercard. She will also oversee the development of strategies and campaigns for Mastercard’s advertising, sponsorships, promotions, as well as digital and consumer marketing initiatives across South Asia.

With her career spanning across 16 years, Narasimhan has worked across sectors like the consumer goods companies, media and overall corporate marketing. Passionate about delivering results and developing impactful campaigns, Narasimhan has specific interest in marketing including media partnerships, content creation and cross media experiential activation.

Porush Singh, country corporate officer, India and division president, South Asia, Mastercard, says in a press release, “Manasi brings a wealth of consumer marketing experience to Mastercard, and I am pleased to announce her appointment as head of Marketing & Communications in South Asia. Given her extensive experience and stellar track record in leading transformational campaigns, Manasi is well-placed to drive the growth of the Mastercard brand.”

Narasimhan joins from Godrej Industries where she served as the vice president, strategic marketing group for Godrej Industries for over four years. During her stint at Godrej Industries, she was part of leading marketing initiatives by Godrej including the ad campaign with Aamir Khan. She was also part of the Masterbrand campaign that emphasized the use of mobile and received global applauses including the Emvies award.

A post graduate in marketing from Indian Institute of Management, Bangalore, Narasimhan lives in Mumbai with her husband and two kids. During her free time, she likes to travel and catch up with soccer matches.