Mindshare appoints Sudipto Roy as MD, Team Unilever for AAR

He will be based in Singapore.

Asia Pacific - Mindshare, the global media agency network that is part of WPP, has appointed Sudipto Roy as managing director (MD), Team Unilever for AAR (APAC, Africa, Middle East, Turkey, and Russia). He will be responsible to bring the collective power of WPP to Unilever, and help create a horizontal offering for one of the agency’s most important global accounts.

Roy will be based in Singapore and will handle two profiles with immediate effect. In his first role, he will assume leadership of the Mindshare central and market teams in AAR, and ensure they remain ahead of the curve on new products and services. His other role will see him proactively work with various WPP agencies to create compelling offerings across digital, data, research, consulting services, content, shopper and e-commerce.

Speaking about his new role in a company statement, Roy says, “I am very excited to be back with WPP at such an interesting point in the development of this industry. We are perfectly poised to build on the advances of the last few years and create the next iteration of the marketing services model powered by data, technology, content and commerce. What we do now sets the tone for the next decade.

Roy first started at Mindshare heading strategy for the Mindshare Unilever team in Mumbai back in 2007. He relocated to Singapore in 2011 to lead the Unilever relationship out of the Singapore hub and went on to play a wider role as chief client officer for Mindshare APAC in 2014. He later joined Tenth Avenue (WPP’s connected experiences company) as CEO of developing markets in 2015.

Commenting on the appointment, Peter Dart, global team Unilever Lead at WPP, says, “Roy joins us at a time when we are beginning a significant business transformation task as we bring many of our units together to create a more impactful service for one of our largest global clients. His deep knowledge of our markets, our network, and of the Unilever marketing teams will serve as a great enabler to drive this change.

Himanshu Shekhar, chief executive officer, Mindshare South East Asia, says, “It is great to have Roy back into the extended Mindshare and WPP family. He is a unique talent whose product and business orientation helps us create impact at speed. We look forward to exciting innings from him."