Little Black Book strengthens its marketing and revenue team

Hires Anshul Khandelwal as Head of Marketing and Growth and Manik Malhotra as Chief Revenue Officer.

Little Black Book (LBB), the de-facto destination for all local recommendations and discoveries, has announced the appointment of Anshul Khandelwal and Manik Malhotra as the head of marketing and growth and the chief revenue officer respectively.

Anshul Khandelwal

Manik MalhotraKhandelwal's role will be to lead the strategic growth at LBB across critical business areas including customer engagement and retention through products, driving growth through new touch points, and overseeing transformational customer experiences.

An IIM Kozhikode alumnus, Khandelwal, was previously working with Ronnie Screwvala's UpGrad as head of marketing where he led brand strategy and positioning, brand activation and marketing-led innovations. He has also worked with BlueStone as VP of Marketing.

On the other hand, Manik Malhotra will be responsible for driving key revenue strategies across all segments of LBB. His role will include developing LBB's go-to-market strategy, driving its revenue growth, managing client relationships, launching transaction-based revenue streams, and developing its talent for the next phase of expansion. He is a consummate professional and comes with over 14 year of experience across electronic and outdoor media and a solid career track for successfully working with industry leaders and start-up ventures. He was last appointed as VP Sales and Marketing with NDTV Lifestyle Ltd.

Speaking on the appointments, Suchita Salwan, CEO and founder at Little Black Book says, "It has been a crucial undertaking to identify and elect the right leaders for the team. With Anshul's rich experience in brand development and strategy and Manik's talent of delivering growth in revenue and business development, the brand is heading in the right direction. We look forward to working with them and utilizing their expertise as we enter our next phase of growth."

Anshul Khandelwal, head of marketing and growth adds, "It's going to be an exciting period with LBB as we venture into the next phase of growth and innovation. The brand already has an impressive digital reach, and my aim is to leverage this to execute and deliver a unique brand experiences."

Manik Malhotra asserts, "LBB is the ideal platform that brings out the real essence of living in a city - What better way to be a part of the larger community! I'm excited to join the team and will help identify new revenue opportunities and guide the overall vision and execution of LBB's monetization strategy."