Ola brings forth beautiful stories of connections made in shared cabs through latest campaign #ShareAConnection. Grab a Share Pass at Re.1 for the entire friendship week Aug 06 – Aug 11.
'Yuhi kat jaayega safar saath chalne se, ki manjil aayegi nazar saath chalne se'. This song from the 1993 movie 'Hum hain rahi pyar ke' might still be fresh in your memories; if not for all at least travel enthusiasts would relate to it. And why not, after all having someone along with you to share the journey makes it so much more worthwhile.
If we talk about the present scenario, one might not always have the company of friends or loved ones while traveling in the city & around it, as everyone is indulged in the hustle & bustle of their daily lives. But, while traveling, we surely bump into some interesting co-passengers who make even the mundane journeys exciting for us. And if you travel by Ola Share, the chances of you sparking a connection with a stranger multiplies naturally. How can we say that? Well! You got to see to believe it.
Ola, the online transportation network company, has brought forth a few beautiful stories of connections made in a shared cab, that impacted the lives of the passengers. Under its new digital campaign #ShareAConnection, Ola rolled out three videos inspired by real life stories that occurred in Share rides.
— Ola (@Olacabs) August 7, 2017
In the first video, a job aspirant unknowingly impresses a co-passenger who happens to be a venture capitalist, whereas the second video shows a college goer bonding with her alumni who incidentally shared a ride with her, while the last one is about two nerds jamming in a shared cab.
— Ola (@Olacabs) August 7, 2017
Launched on Friendship Day, the campaign beautifully highlights how every share ride has the potential to spark a connection. And to add substance to this proposition, Ola is selling share passes at Re.1 for the entire friendship week (Aug 06 – Aug 11).
Notably, many users are not comfortable sharing their rides with strangers, but this campaign might just break the barriers around ride sharing among masses. With the variety in story and execution, Ola has been successful in building relatability while retaining interest through the campaign videos.
Currently running on Ola's social media pages on Facebook, Twitter & Instagram, the campaign is receiving a good response already. Being inspired by the real life stories, the videos are getting quite popular among people whereas the share pass offer is keeping up the excitement quotient high.
— Ola (@Olacabs) August 7, 2017
For the newbies, Ola Share allows you to book a cab ride, and share the same with fellow commuters heading in the direction of your destination.
Generally, the online transportation networks promote 'Share Ride' feature on the lines of reducing pollution and traffic congestion but this fresh approach from Ola might just attract more eyeballs in the market.
/afaqs/media/agency_attachments/2024-10-10t065829449z-afaqs_640x480.png)
Follow Us/afaqs/media/post_attachments/ebcfc039511d5e28a2a42982be76d668e4deaf21ed1395dbd3740b0c7456f3dd.jpg)