PAYBACK India has appointed Gautam Kaushik as the new chief executive officer (CEO). He will be replacing Rahul Rana, former CEO and managing director of the company. Prior to joining PAYBACK, Kaushik was working with American Express as vice president and chief financial officer. He will be based in New Delhi.
Gautam Kaushik
Speaking about the appointment, Kaushik says, "It gives me immense pride in taking up this new responsibility at a time when the loyalty industry is at an inflection point with digitization playing a disruptive role in influencing business dynamics and consumer engagement. I am truly excited and at the same time committed to formulating new and diverse ideas that will lead to fulfilling the business objectives of our partners and create delightful experiences for our members."
In his new role, Kaushik will be spearheading the India operations of the company and will be leading critical business areas including Strategic Business Planning and Development, Partner Management & Acquisitions and Customer Engagement. His primary focus would be towards driving engagement through new touch points and creating transformational customer experiences.
Kaushik started his career in 2001 with Larsen & Toubro as an engineer. He later went on to work with Tata Strategic Management Group as a consultant.