Metlife appoints Sanjeev Kapur as CMO for Asia market

Kapur will report to Esther Lee, executive vice president and global chief marketing officer, MetLife and Chris Townsend, president of Asia, MetLife.

In a recent announcement, MetLife has appointed Sanjeev Kapur as senior vice president and chief marketing officer for Asia market. Kapur will report to Esther Lee, executive vice president and global chief marketing officer, MetLife and Chris Townsend, president of Asia, MetLife. He will also join the Asia Leadership Team.

In his new role, Kapur will lead the acceleration of MetLife's brand transformation across the region. His focus will be on strengthening MetLife's digital, data and design capabilities to help deliver personalised and engaging experiences to the existing customers and new prospects, with a particular focus on mobile. He will also lead the charge in bringing the new brand platform, 'MetLife Navigating life together' to life in Asia by building and delivering differentiated customer value propositions.

Lee says in a press release, "MetLife's commitment to be a company that helps customers "Navigate Life Together" requires that we transform how we meet the changing needs of our customers. Sanjeev's deep understanding of insight and data-driven marketing, digital engagement and customer experience makes him the ideal marketing leader to drive this transformation across the Asia region."

Kapur in his nearly 20 year career, has held various management roles including sales, online distribution, marketing, product management and innovation through which he built iconic brands and drove business growth in the fast-moving consumer goods (FMCG) and financial services industries.

Townsend says in a press release, "Sanjeev's significant experience and proven track record of driving strong business results will be a great asset as Asia continues to grow and drive value for MetLife. We are pleased to have him on board and confident that he will create competitive advantage for the company."

Most recently, Kapur was the regional head of marketing at Citi, responsible for leading its regional and country marketing teams across 17 countries in Asia Pacific, Europe, Middle-East & Africa. Prior to his 12 years at Citi, he led the brand and product strategy at Hindustan Unilever. Kapur holds a Bachelor of Technology from the Indian Institute of Technology and is a distinguished alumnus from the XLRI - Xavier School of Management in Jamshedpur, India from where he holds an MBA in marketing and finance.

Kapur on his appointment, says in a press release, "I'm excited to join MetLife at such a transformative time for the company. I look forward to working with the team to build impactful consumer-focused strategies that will accelerate our transformation to a more modern, purposeful and digital company."