Micromax elevates Shubhodip Pal to Chief Marketing and Commercial Officer

Shubhajit Sen, chief marketing officer, Micromax moves on.

Micromax Informatics has announced the elevation of Shubhodip Pal as its new chief marketing and commercial officer and group head for VAS and online sales. In his previous role at the organisation, Pal was chief operating officer at YU Televentures, a subsidiary of Micromax Informatics. The announcement comes in wake of current Micromax CMO, Shubhajit Sen's decision to move on from the company to pursue other interests.

Taking over the new role, Pal will be tasked to focus on leading all marketing, VAS and online sales efforts for the company globally (including Micromax and YU business), while strengthening the overall brand communication. He will focus on consolidating Micromax's presence in the market, driving relevant business partnerships and strategic alliances while strengthening the organisational capabilities within Micromax.

Commenting on Pal's appointment, Rahul Sharma, co-founder, Micromax Informatics, says in a press release, "Shubhodip has been instrumental in brand development for Micromax at various stages - be it his previous role as the CMO for the company or his most recent role as the COO for YU. As Micromax takes a new growth trajectory in 2017, focusing on becoming an evolved player across categories, Shubhodip with his added responsibilities will play a vital role in growing the brand. He has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. With his strengths as a marketer and strong business acumen, I firmly believe Shubhodip will be a strong partner to the brand and take it to newer heights."

He further adds, "While Shubhajit has decided to pursue other interests, his contribution in the past 2 years has been immense and we would like to thank him for his contribution and wish him great luck ahead."

Commenting on his new role, Pal, says in a press release, "Micromax has always been close to my heart and I am excited to take on the new role, especially when the brand is experiencing such a phenomenal transformation. Having been a part of Micromax family for some time now, I look forward to taking additional responsibilities and creating bigger, better successes for the brand in the coming time. It indeed is a great opportunity for me to lead multiple divisions as the brand looks at further strengthening its position in the Indian & global markets."

Sen, the outgoing CMO, Micromax Informatics, says in a press release, "It has been a great journey at Micromax over the past two years; one which I have thoroughly enjoyed being a part of. As I leave Micromax, I feel satisfied that there is an excellent marketing team in place, deep relationships with strategic partners and a compelling future roadmap for the business. These present multiple opportunities for growth for Micromax going forward and I wish the leadership team all the very best for an exciting future."

Pal comes with over two decades of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector. He has worked on the whole spectrum of marketing, specialising in product management, retail, marketing communications, media, sports and entertainment marketing, online and mobile marketing.

He has previously served the role of CMO at Micromax (October 2012 - January 2015). In February 2016, Shubhodip joined YU Televentures as COO, and he was tasked to focus on strengthening the organisational capabilities of the company while emphasising on connecting the users to their devices through meaningful service integration; thereby making life easier and more convenient.

He began his career in 1996 with Samsung India Electronics and spent over nine years serving in different roles. In 2005, he moved to ABN AMRO as AVP and head, communications and sponsorships. After that, he joined Hewlett Packard in 2007 and worked as head, consumer marketing. He managed and led communications for both HP and Compaq brands in India. Later, Pal was associated with BLYK India, a mobile messaging company, as its country manager and director, and launched a mobile magazine that catered to the youth.