MAN Trucks India appoints Ottoedge as its creative, media and digital agency

The account was won after a multi-agency pitch which lasted for three months.

In a recent announcement, Ottoedge, a full service automotive marketing agency based, has been appointed as creative, media and digital agency by MAN Trucks India which is a 100 per cent subsidiary of Man Truck & Bus AG, Germany, manufacturer of trucks and buses.

The agency will help in outlining brand's creative approach for CLA range of vehicles which are presently sold in India and exported to 30 countries. The agency will construct the base for MAN Trucks India in advertising communication strategy for CLA range of vehicles in the market and also in building up the customer base on digital and social media platforms.

Abhimanyu Sikarwar, founder, Ottoedge, says in a press release, "The truck industry is one of the fastest growing industries in India and we are quite excited and looking forward to do some quality work with the leading Trucks &Busses Company of India, MAN Trucks. We believe in building a strong 360 degree market presence traditionally, socially and digitally for the company and make the communication of the company more convenient and quicker in the automotive universe."